Measure The Right Things!
Client: Lowes
Agency: Centerline Digital
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Our Services: Concept, illustration and graphic design.
DETAILS
Case study pitched for Centerline digital’s client Lowes. We created characters to fit their web and print campaign manel. The purpose was to use a simple characters to behave as furniture pieces and explain how to do the right measurement for costumers living spaces and get the right appliances and furniture. The client end up going with a different direction, so we are only sharing it as a case study.
Concept 01 -Preventable:
Car accidents are a major cause of death and disability. Using time as the factor to tell the story of how we can prevent major accidents that can change our life in a moment of seconds.
Scenario:
A scene of a car accident in the street. Entering from one of the car’s window to see that everyone is dead except for one guy suffering from severe injuries. The time starts to return backward and all chunks and pieces forming back slowly. Looking backward to the guys scared faces, the driver appears to hold a mobile phone in his hand. The reversed time stops and it’s back again a couple of minutes before the accident. Everyone looks normal except for the guy who didn’t die in the crash. He looks shocked, he looks at the driver and orders him to put the phone down or he will get out of the car immediately, after a short argue the driver agrees and puts the phone down. A second later the other cars pass by normally as if nothing happened. Slogan appears then closing with AD logo and slogan
Step by step of the styleframe
Animation making of the styleframe