DETAILS

This is the third commercial of several upcoming ads for Alex Begum, a Texas based personal injury lawyer. "500 millions covered for our clients", a statement which we had to creatively deliver through our next animated TV spot in CGI format titled “The Monster.” .

After a car crash, dealing with insurance companies and big corporations, is like fighting monsters. Victims should understand that they better have an experienced lawyer who can stand and fight for his clients. The monster of many legs, is a metaphor of the mentioned big companies. As for the outro, the Law Giant appears at the end of the commercial (the digital double) as an icon and brand figure with a call of action. All commercials will be made using this technique but with different colors, scenarios, and camera movements to deliver the most impactful visual message.