DETAILS

This is the second commercial of several upcoming ads for Alex Begum, a Texas based personal injury lawyer.

We wanted to build an emotionally involving storyline by using a slow-motion camera technique running through a frozen digital and mocked set with some localized subtle elements can deliver the exact impact. As for the outro, the Law Giant appears at the end of the commercial (the digital double) as an icon and brand figure with a call of action. All commercials will be made using this technique but with different colors, scenarios, and camera movements to deliver the most impactful visual message.