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With every cup of coffee there is a great story. And ours materialized from looking at the surface of a simple black coffee cup, in time the more we gazed the deeper our brain dives into it, like being sucked into a black hole of wonder inside our subconscious mind that opens an undiscovered world inside our brains. This idea inspired the entire launching campaign and naming the shop Black Hole Café with a creative slogan: Inspiration In Deep.